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What is U-Tru? and why the fingerprint?

U-Tru is a creation built on individuality and self-empowerment. The greatest power we all possess is the power from within. The fingerprint reminds you that no one is created exactly like you and your rarity is what makes you valuable. Tap in to yoUr TRUe self….

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Power of Rarity

People are made of intricate distinctive qualities that determine their rarity and uniqueness. One of these qualities is a fingerprint. Analysts and scholars argue that there is no such thing...

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Pinky Tee - U-Tru
Pinky Tee - U-Tru
Pinky Tee - U-Tru
Pinky Tee - U-Tru
Pinky Tee - U-Tru
Pinky Tee - U-Tru
Pinky Tee - U-Tru
Pinky Tee - U-Tru

Forever Tru Tee

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U-TRU

More special ›
UTRU Manifest Hoodie - U-Tru

UTRU Manifest Hoodie
Self care Men's Hoodie - U-Tru

Self care Hoodie
Manifest Coral Hoodie - U-Tru

Manifest Coral Hoodie
BlkSheep Red Hoodie - U-Tru

BlkSheep Red Hoodie
BlackSheep Hoodie - U-Tru

BlackSheep Hoodie
Yorange Men's Tee - U-Tru

Yorange Tee
Black I am Women's Hoodie - U-Tru

Black I am Women's Hoodie
UTRU Throw Blanket - U-Tru

UTRU Throw Blanket
Utru Kids Tee - U-Tru

Utru Kids Tee
UTRUMug with Color Inside - U-Tru

UTRUMug with Color Inside
Spiral notebook - U-Tru

Spiral notebook
Fingerprint Men's Tee - U-Tru

Fingerprint Men's Tee
Iam Women's Seamless Sports Bra - U-Tru

Iam Women's Seamless Sports Bra
u-Tru Socks - U-Tru

u-Tru Socks
Iam Men's Tee - U-Tru

Iam Men's Tee

Featured collection

More iam collection ›
Iam Men's Tee - U-Tru

Iam Men's Tee
Yorange Men's Tee - U-Tru

Yorange Tee
IAm Men's Tee - U-Tru

IAm Tee
Iam Men's Tee - U-Tru

Iam Tee
Iam Men's Tee - U-Tru

Iam Pink Tee
Burgy Men's Tee - U-Tru

Burgy Tee
Burnt Iam Tee - U-Tru

Burnt Iam Tee
Iam Men's Tee - U-Tru

Iam Royal Tee
GreIam Men's Tee - U-Tru

GreIam Tee
Grey side Men's Hoodie

Grey side Men's Hoodie
Manifest Hoodie - U-Tru
Manifest Hoodie - U-Tru

Manifest Hoodie

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