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What is U-Tru? and why the fingerprint?

U-Tru is a creation built on individuality and self-empowerment. The greatest power we all possess is the power from within. The fingerprint reminds you that no one is created exactly like you and your rarity is what makes you valuable. Tap in to yoUr TRUe self….

Featured collection

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Iam Men's Tee - U-Tru

Iam Men's Tee
Yorange Men's Tee - U-Tru

Yorange Men's Tee
IAm Men's Tee - U-Tru

IAm Men's Tee
Iam Men's Tee - U-Tru

Iam Men's Tee
Iam Men's Tee - U-Tru

Iam Men's Tee
Burgy Men's Tee - U-Tru

Burgy Men's Tee
Burnt Iam Tee - U-Tru

Burnt Iam Tee
Iam Men's Tee - U-Tru

Iam Men's Tee
GreIam Men's Tee - U-Tru

GreIam Men's Tee
Blkmel Men's Slide Sandal - U-Tru
Blkmel Men's Slide Sandal - U-Tru
Blkmel Men's Slide Sandal - U-Tru
Blkmel Men's Slide Sandal - U-Tru
Blkmel Men's Slide Sandal - U-Tru
Blkmel Men's Slide Sandal - U-Tru
Blkmel Men's Slide Sandal - U-Tru

YOU TRU Slides

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U-TRU

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UTRU Manifest Hoodie - U-Tru

UTRU Manifest Hoodie
Self care Men's Hoodie - U-Tru

Self care Hoodie
Manifest Coral Hoodie - U-Tru

Manifest Coral Hoodie
BlkSheep Red Hoodie - U-Tru

BlkSheep Red Hoodie
BlackSheep Hoodie - U-Tru

BlackSheep Hoodie
Yorange Men's Tee - U-Tru

Yorange Men's Tee
Black I am Women's Hoodie - U-Tru

Black I am Women's Hoodie
UTRU Throw Blanket - U-Tru

UTRU Throw Blanket
Utru Kids Tee - U-Tru

Utru Kids Tee
UTRUMug with Color Inside - U-Tru

UTRUMug with Color Inside
Spiral notebook - U-Tru

Spiral notebook
Fingerprint Men's Tee - U-Tru

Fingerprint Men's Tee
Manifest Hoodie - U-Tru
Manifest Hoodie - U-Tru

Manifest Hoodie

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